Juicy Geniuses was created to help women find their voice and create a powerful and purposeful online business to make a mass impact, and a lotta moola, doing what they love! Whether she’s a mother of 3, an entrepreneur, a fresh college grad, or a marine biologist, every woman has a Juicy Genius inside of her waiting to bust out and a message that people need to hear.
With a combined 5 years of experience in the online business and direct response marketing arena, Alex and Leanne understand and appreciate the power of the internet and how it can be used to reach a mass audience. However, while attending countless marketing seminars, conferences and workshops over the past few years, these two heart-centered women realized that something MAJOR was missing from the space… while there were plenty of “experts” out there teaching people how to make money online, there were very few (if any) teaching people how to build a powerful and scaleable online BUSINESS and BRAND––one they are proud to show off.
Not only that, but many of the so-called “gurus” seemed to leave out one VERY important detail… that in order to have a lucrative and powerful online presence, you need to be operating in complete alignment with your purposeful message, or what we like to call, your J-Spot. The truth is, no matter how hard you work or how many hours you put in, if your online business is not aligned with your passions, strengths or vision for the future you’re, well, hooped! Women especially understand the importance of coming from the heart and up until now, many of the leading online marketing teachers have over-looked this innately female and utterly powerful necessity of building an online community of raving fans.
So, that’s where the Juicy Geniuses come in.
These chicks are two of the brightest direct response marketers out there. They know their business stuff and they’re going to blow your socks off with their marketing savvy. But, with the Genius… comes the Juicy! Before you can start with the hard-core business tools and marketing strategies, you need to get crystal clear on WHY you want to build an online business in the first place. Here, you’ll get the proper dose of inspiration and Juicy wisdom to get your heart aligned with your head. And that, ladies, is the secret sauce of success.
The raison d’être of Juicy Geniuses is to give real-life and practical biz advice that any woman can follow. This is the real deal here. No fluff, no frills, no BS. What you’ll find is step by step guidance to building a thriving online community around your purpose that you can leverage to make a ton of cash and touch a lot of lives with your powerful message.
Ahhh. Now isn’t that Genius?
Alexandra Cattoni, Co-Founder
It was Alexandra’s passion for travel and addiction to stepping outside her comfort zone that had this Canadian-born lioness putting law school on hold and packing her bags for Kuala Lumpur, Malaysia where she accepted a job at one of the world’s leading online personal growth publishers, Mindvalley. This was her first taste of the digital lifestyle and it was at this moment she had her “Stroke of Juicy Genius” and realized law school was no longer an option.
During her 3.5 years at Mindvalley, Alexandra went from a junior marketing intern to managing a business unit that pulled in over $4 million in annual revenue. But didn’t stop there. She continued on to join Mindvalley’s leadership team as the Creative Director. She did all this while traveling to exotic locations, diving crystal clear waters, and having the time of her life (oh, and all before the age of 25). Always the youngest (and often only female), Alexandra has learned the ins and outs of online marketing, presented at business forums, and met the giants of digital influence. You can even add ‘Event Director’ to Alexandra’s repertoire of genius abilities, as her and Leanne were the organizers of Mindvalley’s epic experiential event, Awesomeness Fest, that took place in Maui, Hawaii in November 2011.
Alexandra is now a highly sought-after consultant, speaker and the Co-Founder of Juicy Geniuses, a company created to teach women world-wide how to turn their passions into online profits. She’s living the entrepreneurial lifestyle with one target in mind: helping women all over the world awaken the Juicy Genius inside them. Meow!
Leanne Kallal, Co-Founder
You don’t even need to look at Leanne to know she’s an incredible, passionate woman. You can FEEL it. From the moment she steps into a room, her energy commands an instant connection. But this isn’t some voodoo magic. It’s because she’s so in tune with who she is and what she wants, and looks at life with a kind of genuine love and compassion that can fill the darkest room with light. However, this wasn’t always the case…
Like many women, Leanne was trapped in a mindset of “go, go, go” during her time working with one of the top marketing agencies in North America. The high-pressure work environment and stress she endured robbed her of her passions and instead of feeling like a human being, she was turning into a robot set on overdrive. So, in 2009, she made a Juicy Genius move, said “Enough!” and left for sunny South East Asia on a mission to find balance and fulfillment in her life. This is how she ended up working next to Alexandra at Mindvalley. She spent the next 2 years indulging in her passions of traveling, running marathons and researching the latest online marketing innovations.
Leanne loves working with people…especially Juicy Women! Now, one of her favourite things to do is helping women turn their passions and dreams into an online reality. She’s a high-end online marketing consultant, a writer, a speaker (she loves rocking’ the stage!) and an overall lover of life. She’s living “the dream” and enjoys travelling the world, experiencing new adventures and connecting with amazing people, all while helping women live their greatest lives.
In early 2011, Leanne and Alexandra teamed up to pour their passions and genius abilities into the Juicy Geniuses concept. They’re now dedicated to helping women world-wide find their J-Spots, live passionately, and get their message out to the people who need it most using the power of online community. Think Sex and the City but instead of Sarah Jessica Parker, you’re the lead of the show.
Paige Mayer, Chief Blogger
Paige is Juicy Geniuses’ Chief Blogger. This outdoorsy island girl hails from Victoria, Canada where she’s currently attending the University of Victoria. This Juicy Genius has a knack for finding amazing content to benefit our community of women and has a certain je nes se qua in the way she writes. Paige loves spending her free time learning, traveling and camping in the beautiful Rockies. If you ever get a chance to meet Paige, be sure to get her in the kitchen because she loves to cook and will whip you up something juicy!
Marissa Holmwood, Social Media Manager
Marissa, a recent marketing grad from the University of Lethbridge, is the resident Social Media Manager at Juicy Geniuses. With a strong zest for life, this travel bug always knew she wanted something completely contrary to the ordinary and sought to define her story through life experience and personal development. If she is not found researching juicy information to share with our community, she is seeking new and exciting thrills, working on her fitness, reading, or listening to music.