Since the days of Donald Draper, the nature of marketing has changed significantly…
If you’re asking yourself, “Donald who?”…You’re not alone because the times are changing. While at one time advertising was concrete and tangible, a recent shift towards the digital shebang has made it all the easier for consumers to filter through their options until they find just what they’re looking for.
Today, if you’re looking for a product or service, you don’t flip through the last magazine you picked up at the corner store. You simply jot a couple words into a search engine and click on the first appealing link. It’s all geared towards simplicity and ease of access for the market, making things a bit tougher for producers. With heavy competition lined up right next to you (or listed below you on Google), online businesses must be made visible. Having a site or being on the web simply isn’t enough. In order to be at the top of sales in your sector, you need to be at the top of the search engine… literally.
If perfecting the visibility and retrieval of your services online hasn’t been made a priority, now is the time. Read these great tips to launch your web promotion plan, or improve the one you already have in place!
Ten Tips for Online Promotion
Ways to Increase Your Home Business Profits
1. Pick the Right Domain Name
Your business should be as easy as possible to find when people are searching online, and one of the best ways of guaranteeing this is by purchasing your own domain name. Your domain name should be short, easy to remember, and have some connection with the name of your business. Having your own domain name not only makes it easier for customers to reach your website, but also makes you appear more professional as well.
2. Make Your Website Easy to Find
Any business that hopes to succeed in today’s world needs to have a website that is accessible and easy to use. When customers are looking for a business that can meet their needs, the first place they tend to look is online. If you do not have a website, or if your website is difficult to use or unfinished, they will move on to someone else. Without a visible online presence, you will not be able to reach very many customers.
Do you have any tips for boosting online business presence? Share your tips and thoughts with us below!
XO & Juicy Love,
The Juicy Geniuses Team