Want to know the secret to launching a successful business?
Contrary to popular belief, money isn’t all you need to expand an enterprise. Obviously a pocket full of cash will do wonders in helping you to achieve your long-term vision, but ensuring continual growth goes above and beyond investments. In businesses, what you are truly buying into is the ability to continually expand your customer base, your connections.
Ask any small business owner, and they will tell you that ensuring each client feels that their individual needs are being met and that they are involved in more than simply buying a product is key to ensuring success and continual growth. If you compare two ventures with similar goals and assets, the one that pays more attention to client relations is likely to come out on top.
Today, it couldn’t be easier to strengthen existing relations and establish new ones. Using the internet to your advantage is key to reaching out to your customers, keeping in touch and promoting what makes you unique. On the flip-side, it also allows your consumers to provide public feedback and the click of a mouse. There is a social element to making sales of any sort, and if customers feel that you aren’t invested in their comfort and happiness, the truth will find a way of coming out (think urban spoon…).
Read this article by Entrepreneur Online for some great tips on how to strengthen customer relations and add value to both your company and the lives of those you serve!
5 Key Ways to Build Customer Relationships
Money can’t buy one of the most important things you need to promote your business: relationships. How do customer relationships drive your business? It’s all about finding people who believe in your products or services. And when it comes to tracking these people down, you have two choices:
You can do all the legwork yourself and spend big marketing dollars. But that’s like rolling a boulder up a hill. You want to drive your business into new territory, but every step is hard and expensive. There’s another less painful–and potentially more profitable-way…
What are your tips for strengthening customer relations? Do you know of any small or large companies that effectively connect with their customer bases? Share with us below!
XO & Juicy Love,
The Juicy Geniuses Team