Some people get a bad taste in their mouth when they hear the word persuasion and we want to nip that in the bud. It’s a powerful communication tools that can actually inspire people to make positive changes in their life. To us, this is what it’s all about!
In Influence, Cialdini identifies the 6 universal principals or psychological triggers behind why someone says “yes”.
If you’re looking to brush up on your marketing skills, or simply understand the basics of human behavior, then we highly recommend this read.
After you read this book (or if you already have) please leave your comments below!
To the Genius in YOU,
Alex and Leanne